Dr. Diane Hindman, Publisher, Natural Nutmeg Magazine.
Wouldn’t we all like to wake up at 3am with a flash of inspiration that launched us into developing a national company focused on creating whole foods that families can eat and thrive on? That’s what happened to Kelly Coffin back in 2002 after his father was diagnosed with cancer and his daughter was battling chronic ear infections and gastrointestinal issues. Coming to the realization that what his family was eating was the cause of the numerous health issues was a bitter pill to swallow after being raised on a dairy farm in Cabot, Vermont. But Kelly listened to his intuition and made a 180 degree change to stop eating all dairy products. “There’s nothing like a crisis to help you change course,” says Coffin. And that’s exactly what happened.
After becoming frustrated with the hundreds of diet plans and misinformation on the internet, Coffin started thinking. He knew that oats and whole grains were nutritious and good for you. He reasoned that if a cow can eat oats and make milk that food manufacturers create dairy products from…then why can’t we use the same step using whole grains but eliminate the dairy? And Wayfare was born.
Working with local farmers to produce an old world whole oat that is gluten free, Wayfare has created cheese, sour cream, cream cheese, pudding, and ice cream, all 100% dairy free, chemical free, and gluten free. In addition, all of their products are non- GMO and don’t contain any preservatives or additives. “Every ingredient has to stand by itself or I will not put it in the product,” says Coffin.
So, now you’re wondering, “ok, it sounds great, but how does it taste?” I was too. And so was Coffin when he set out to create these healthier versions of non-dairy products. Growing up on a dairy farm, you can bet that Kelly Coffin knows cheese. He knows what it smells like, feels like and most of all what it should taste like. In fact his standards are that all of Wayfare have to taste as good as two of the most popular names in cheese and dairy, Cabot Creamery and Ben and Jerry’s! And he was so determined to do that, he would design blind taste tests side by side with these manufacturers for his family and friends when he was in the developmental stages. Guess what – no one could tell the difference! And neither could I!
How is this possible you ask? If you’re like me, most of the non-dairy alternatives out there aren’t exactly appealing. Well, Kelly wouldn’t tell me all of his secrets, but what he did say was that they use whole grains to flavor the cream cheese to get that dairy flavor. He also told me that most non dairy producers remove the fiber component and then add a fat and different texturing agents and flavoring agents with many foreign ingredients. Coffin designed a machine that allows them to leave the whole ingredient of the oat or grain in the processing of all of their products. And I did get him to divulge the ingredients of one of their cheeses! He starts with whole grain oatmeal and adds the following: sesame, sea salt, red pepper and pimento, safflower oil, coconut oil, calcium carbonate, onion powder and nutritional yeast. Can you imagine that these ingredients make some of the best cheese you’ve ever tasted?
Kelly Coffin’s mission for Wayfare is a humble one. It’s about other people – helping them lead healthier and happier lives so they can take the blessings they’ve been given and multiply them by giving to others. Not only that, he’s concerned about the environment as well. Being an eco-friendly company they produce almost zero waste. And their manufacturing plant uses less energy than the corporate offices!
So, now you’re wondering where you can get some of these wonderful products? Wayfare is distributed throughout the US and will soon be able to ship overseas.
Or enter the THV competitition here!
For more information, visit www.wayfarefoods.com or call 877-586-5220.